‘Their numbers are growing but they are unserved by NPD‘: Beneo spots ‘huge potential‘ in the over 55s 14-Dec-2021 By Oliver Morrison Older consumers are a growing cohort -- though a pitiful number of new products specifically target them, it’s claimed. Supplier Beneo therefore sees ‘huge potential‘ for its functional ingredients aimed at this group.
Beta-glucan & fibre: Golden oldies in 2016? 27-Sep-2016 By Kacey Culliney Simple, recognisable nutrients like beta-glucan and fibre should be on the menu when targeting a new wave of active and positive seniors, say experts.